The movie “The Social Network” has stirred interest again in the many ways social networking can be used. One market that is expanding rapidly is online recruiting and hiring for corporations and even small companies.
An increasing number of recruiters and organizations are turning to LinkedIn, Facebook, Twitter and more obscure niche social networking sites to speed up the recruitment process and reduce costs. The process does, however, need to be managed appropriately.
As I browsed LinkedIn I saw company (group) memberships that allowed current and past employees to join, and there were job listings on the site. Some provided alternative links for non-employees to check out jobs. I also noticed that companies join professional organizations in their industry and through that link attract more-qualified candidates for their needs.
There are a number of ways to use the social media to recruit. Company blogs may include job opportunities with links to social media sites provided. For a specific set of skills a company may post a technical question on their network and use the responses to identify a potential recruit. The social networks also provide another way for a company to highlight their organization to attract a specific group of people. Organizations may encourage employees to create a LinkedIn account to enhance its employee referral program.
Cautions for companies diving in to the new social media – don’t stop using your other sources, but allocate efforts among the different recruiting tools. Also, make sure that your application process is sophisticated enough for the new group of tech-savvy applicants. Seamless processes help insure that the folks you are interested in will get through. Otherwise they may just get impatient and move on to another opportunity.
For job seekers, the trick is to get involved in these networks by searching for appropriate groups and individual links that further your career search. As mentioned above, getting involved in discussions related to your experience could get you noticed by a recruiter. Make sure that your own social network page is professional and targeted to the market you are interested in.
As always, good luck!
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