The Wall Street Journal (Marketwatch, January 1, 2012) suggests that job seekers need to be creative and flexible to land and keep a job. There are a number of reasons given for this statement, and I thought they were worth reviewing.
Employers are staying lean, and staff levels aren’t expected to increase much in the next months. That means that the existing staff will have to respond to a wide variety of demands. As workers shift around some of these positions may be available, but they may have changed significantly in breadth and skill requirements. Employers also want workers who are able to adapt quickly to new responsibilities as companies try to stay competitive in a changing economy.
Opportunities may be there in industries that the job seeker isn’t familiar with. Economists do project growth in the health care market, professional services such as accounting and legal, retail sales and management and certain manufacturing jobs. For each of these industries there are some special skill requirements or education. Manufacturing may require some occupational training, but that can be accessed thru many community college programs. The retail industry, sales in particular, requires interpersonal skills.
So, what is a job seeker to do? Ideas presented in the article include highlighting the applicant’s creative skills to show their ability to adapt to new duties. Technical literacy is really a basic must in most companies, including health care, where much of the business end of the industry is going automated. If you are well versed in electronic data handling – they will want you!
Project management and communications skills are abilities that are valued across many industries, and finding workers able to communicate clearly is getting harder to find among today’s applicants. Job seekers need to work hard at honing their verbal and writing skills to differentiate themselves.
Then, use marketing skills to get the point across. Use social media (with taste and skill please) to reach prospective employers. Understand in advance what the company values. For example, a law practice will want to add skilled members that can bring in more business. That asset is also valuable in other industries, so use your contact list appropriately. Package your skills to show how you will add value to the organization – and be able to back it up with examples. No “puffing”!
As always, good luck.
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