Holiday Bonuses Not the Right Reward

Companies look for ways to thank employees and incentivize them – keep the team happy and productive!  One traditional reward has been the holiday bonus.  The bonus can come in many forms, from checks in various amounts (or sometimes the same amount for all) to in one case, a holiday turkey…
The problem is, this particular reward doesn’t have much lasting effect on employee morale, job satisfaction, or productivity.  In many cases it becomes perceived as part of the annual salary.  It can also cause resentment when everyone gets the same reward no matter how much they contributed to the company’s success that year.  In a case I’m familiar with, the executive team got significantly higher holiday bonuses, creating resentment among staff that felt those folks already had enough money for the holidays and it should go to the “worker bees”. 
A better idea, as suggested in an article on the Society for Human Resource Management website, is incentive pay based on meeting company goals.  A reward should align the growth and wealth-building of the company and its employees.  When companies develop the correct incentives, their growth and success can increase significantly.
This requires some groundwork.  The first, as always, is to clearly identify company goals for the short term.  These goals have to be quantifiable in order to use them as a guide for rewarding employees.  Then comes the hard part – identify specific behaviors or work that will help achieve these goals.  In addition, employees should articulate their particular goals as they relate to the business of the company. 
Company leaders should recognize that employees are motivated by similar elements—an atmosphere that encourages development, participation in the decision-making processes, opportunities for professional growth and a comfortable living now and the ability to increase their well being in the future.
So how to reward:  bonuses, deferred compensation, stock plans or other options?  This has to be defined by the leadership and be based on the company structure and financial situation. 
Finally, the reward program won’t be effective unless it is kept front and center in the business process.  It will only motivate if employees remember the commitments made and rewards available.  This type of program serves as recognition and appreciation of the individual effort to make the company more successful.
There is always opportunity to celebrate and appreciate the employees of the company en mass via luncheons or simple gift exchanges.  Bear in mind, however, that not everyone celebrates the holidays in the same way, and some not at all.  That’s another reason for not doing holiday bonuses!

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Tags: employee benefits, employee morale, performance management